Leading builders, such as Lennar, KB Homes, and Shea Homes, have all selected smart speakers as the user interface of choice. The low price points of their smart speaker products give builders an economical means to integrate these smart technologies as standard in their homes to boost their value among home buyers. Low price points for smart home technologies put Amazon and Google in a good position to expand further in the builder market as a control interface.
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While the coronavirus can’t be filtered by an HVAC system, people are thinking more about indoor air quality (IAQ) and how to create and maintain a healthy environment for their loved ones. New consumer experiences, such as the current impact of COVID-19 on working at home and the need to monitor loved ones, will increase the value proposition of smart home tech among consumers.
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Additionally, 29 percent of LSBs install an interactive security system, which remains popular among builders.Ĭonnected products are quickly replacing non-connected models as standard in the homes. Fifty-seven percent of LSBs surveyed install Wi-Fi routers as a standard feature, while one-third install smart speakers with voice assistants as standard. The study found that 35 percent of the surveyed large-scale single-family builders (LSBs) provide the networking infrastructure to deliver a “smart home-ready home” for their customers and that the most common technology strategy among (LSBs) is to install a whole-home Wi-Fi network. Smart lights, thermostats, door locks, and garage door openers are typically offered as standard, while smart appliances and smart water devices are usually offered as upgrades. The majority of large-scale single-family home builders surveyed offer smart home technology to increase the appeal of the house and not to add to the sales price. Parks Associates’ recent study, MDUs, Home Builders, and Smart Home Technology, surveyed large and small home and MDU builders throughout the US that are actively involved in specifying, recommending, or installing smart home technology in their products.
There is a growing importance of smart home and voice control technology in new construction as home builders report that it is highly popular among consumers.
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